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With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon...
Author
Series
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"Today, LeBron James is an international superstar who has won four NBA Championships, earned two Olympic gold medals, written books, and starred in blockbuster movies. He has played for the Los Angeles Lakers, the Miami Heat, and the Cleveland Cavaliers, and has gained fans across the country as he led each of those three teams to victory. Many basketball lovers consider LeBron James to be one of the greatest players of all time. But how did LeBron...
Description
Basketball champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action event from director Malcolm D. Lee. This transformational journey is a manic mash-up of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny,...
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