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1) Remaking the American patient: how Madison Avenue and modern medicine turned patients into consumers
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"In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast...
2) Feed
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In a future where most people have computer implants in their heads to control their environment, a boy meets an unusual girl who is in serious trouble.
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"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme...
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"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments...
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As World War I raged across the globe, hundreds of young women toiled away at the radium-dial factories, where they painted clock faces with a mysterious new substance called radium. Assured by their bosses that the luminous material was safe, the women themselves shone brightly in the dark, covered from head to toe with the glowing dust. With such a coveted job, these "shining girls" were considered the luckiest alive--until they began to fall mysteriously...
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"Christine Heppermann's powerful collection of free verse poems explore how girls are taught to think about themselves, their bodies, their friends--as consumers, as objects, as competitors. Based on classic fairy tale characters and fairy tale tropes, the poems range from contemporary retellings to first person accounts set within the original stories. From Snow White's cottage and Rapunzel's tower to health class and the prom, these poems are a...
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"In 1981, Jack Welch took over General Electric and quickly rose to fame as the first celebrity CEO. He golfed with presidents, mingled with movie stars, and was idolized for growing GE into the most valuable company in the world. But Welch's achievements didn't stem from some greater intelligence or business prowess. Rather, they were the result of a sustained effort to push GE's stock price ever higher, often at the expense of workers, consumers,...
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"In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller's empire, however, Bezos's company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its "customer obsession" approach made it indelibly attractive to consumers across the globe....
14) Ascension
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Nominated for Best Documentary by the Director's Guild, Producer's Guild, Independent Spirit Awards, and Gotham Awards, and winner of Best Documentary at the Tribeca Film Festival, this film explores the paradoxical pursuit of wealth and progress in China. Loosely structured around the distinct social and economic classes that divide the nation, this extraordinary documentary follows factory workers, middle class consumers and elites as they chase...
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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
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"Whether you want to lose weight, keep track of carbohydrates to help manage your diabetes, reduce other diet-related health risks, or just want to make healthier eating choices, the CalorieKing Calorie, Fat and Carbohydrate 2020 is your best choice. It is a national best-seller, and favorite among both consumers and health care professionals. Start making healthier choices today with the CalorieKing convenient and reliable guide. Take it everywhere;...
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"America is awash with alleged conspiracies. It seems like today, no one with a cell phone escapes the vortex of skepticism, cynicism, paranoia, and fear that occupy our thoughts almost constantly. Seeking out valid answers in this cacophony can be confusing and deeply frustrating. In this book, historian Michael D. Gambone provides case studies of popular conspiracy theories in America from the past 100 years, from Protocol of the Elders of Zion...
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"From the cofounder of the longest-running bitcoin exchange comes a compelling argument for how this digital currency will transform the global economy-and how it can work for you. Bitcoin may be the best investment opportunity of our time, yet most people have yet to understand its promise. In this book, Bobby Lee, one of the earliest, most successful pioneers in the cryptocurrency space, debunks myths and dispels fears that surround bitcoin, arguing...
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"The world is swimming in misinformation. Conflicting messages bombard us every day with news on everything from politics and world events to investments and alternative health. The daily paper, nightly news, websites, and social media each compete for our attention and each often insist on a different version of the facts. Inevitably, we have questions: Who is telling the truth? How would we know? How did we get here? What can we do? Beyond Fake...
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"Bestselling author and longtime Trump observer David Cay Johnston shines a light on the political termites who have infested our government under the Trump Administration, destroying it from within and compromising our jobs, safety, finances, and more. No journalist knows Donald Trump better than David Cay Johnston, who has been following him since 1988. It's Even Worse Than You Think: What the Trump Administration Is Doing to America goes inside...
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